Launch · £23.99 (was £40) · Free UK delivery

Launch offer · Save 40%

Shape of u.

Shapewear that works on a Tuesday afternoon — not just at a wedding.

Shop the Shaper
£23.99£40.00

Free UK delivery · 30-day returns

The Everyday Short Shaper

Coming Soon

The rest of the wardrobe.

The Everyday BodysuitComing Spring

The Everyday Bodysuit

High-neck, seamless. One layer, done.

The Soft BraComing Spring

The Soft Bra

No wires. No lines. All day.

The Smoothing LeggingComing Summer

The Smoothing Legging

High-waist. Second-skin.

The Second-Skin TeeComing Autumn

The Second-Skin Tee

Layer it. Wear it alone. Disappear-under-a-blazer soft.

What we believe

The best shapewear is the one you forget you're wearing.

  • Works on a Tuesday, not just at a wedding.
  • Comfort and confidence are the same thing.
  • Your body is fine. Your clothes just need a better base.
Read more

Free UK delivery

15 days during launch.

Faster in 10 days

Upgrade for £4.99 at checkout.

30-day returns

Unworn, tags on, hygiene liner intact.